Case Study: AutoSocial – An AI-Driven Social Media Platform Built in 3 Months

AutoSocial.nl approached Emplex with a vision: build a platform that allows marketers to automatically post content to multiple social media channels using AI as the worker. They wanted a tool that simplifies social media management — marketers simply set up their preferences, and AI takes care of generating and scheduling posts.

Solution

Over a three‑month collaborative sprint, our team designed and developed the AutoSocial platform. Key features include:

• AI-generated content: The platform uses natural‑language models to draft post copy based on a brand’s voice and campaign goals.
• Multi‑channel publishing: Marketers can connect their accounts (e.g., LinkedIn, Facebook, Instagram) and AutoSocial publishes across them.
• Smart scheduling: The system analyses engagement data to choose optimal posting times.
• Easy setup: Users define topics, frequency and tone, then the AI does the rest.

Process

We worked iteratively, starting with a minimum viable product and enhancing it through weekly feedback sessions with the AutoSocial team. The three‑month timeline included research, UX design, AI integration, backend development and testing.

Results

The platform was ready for launch at the end of the third month. Early adopters report:

• Significant time savings: marketers spend minutes rather than hours managing posts.
• Consistent brand voice and high‑quality content across channels.
• Increased engagement thanks to AI‑optimised timing and messaging.

Lessons Learned

This project demonstrated the power of pairing AI with a clear product vision. It also showed the importance of close collaboration; regular check‑ins kept the project aligned and on schedule.

If you’re interested in learning more or seeing a demo, contact us at Emplex.